Alexandra Del Lago – Cape Quarter Lifestyle Centre, Cape Town

January 13, 2011

MOTHER Jeans…. the NEXT big bang..

Filed under: designers, Fashion Industry news, jeans, style inspirations — alexandradellago @ 6:14 am

EVERYONE in the fashion industry is talking about MOTHER Jeans… Their collection is barely out yet and already all the rage! For me it was love at FIRST sight and I’m currently looking into getting them for Alexandra Del Lago!!

read below what Dena Rochelle has to sat about them from www.treschicnow.com has to say about them!

words_dena rochelle

Sometimes it’s torture to have access to beautiful new things months before I can share them with my readers (or put them in my closet). I was introduced to the brand-spanking-new Mother denim label last fall and I’ve been thinking about them ever since. Below, you’ll find an interview with the designers Tim Kaeding, former Creative Director/Designer at 7 for All Mankind, and Lela Tillem, former President of Sales + Marketing at Citizens for Humanity. As you might have guessed, their previous experience at such powerhouse premium denim labels has prepped them to launch a new line that will surely attract my fellow denim aficionados.

See for yourself: our slideshow and designer q+a [below] feature the full look book from the debut season, spring 2011. Mother has a definitive retro vibe, which is timely for denim trends. But as any good denim line does, they cover everything from skinny jeans to micro-flares, as well as short shorts, a high-waisted mini skirt and leggings. I’m smitten with The Looker skinny jean in Heaven, Texas wash, which lives up to its name, boasting some of the softest and most comfortable denim I’ve ever touched:

I also love The Straight A long denim skirt… actually, obsessed would be a more accurate description of my adoration. As in, it’s definitely on my must-have list:

 

Without further ado, here’s what designers and company cofounders Tim and Lela have to say about their new line:

D~ What sets this line apart from other premium denim lines?

Tim~ “We have exclusive denims that we’ve developed with our mills in Japan and Italy. We’ve worked with a lot of them for years and years, which gives us the luxury of doing exactly what we want for fabrication…We are also trying to bring denim out of the typical ‘vintage’ arena and bringing back bright colors and minimalist design details like simple welt pockets and clean lines with simple stitching.”

D~ Lela, which styles will you be wearing this season? Any personal faves?

Lela~ “The Drama Trouser in Forever Blue.”

D~ Which styles were the most popular among buyers?

Tim~ “Almost every boutique placed orders for The Wilder and The Drama (both denim trousers).” [see slideshow below]

D~ Lela, what brands/designers do wear with Mother denim?

Lela~ “Isabel Marant.”

D~ “I’m kind of obsessed with the long denim skirt … will you repeat that style for fall? How did the buyers respond to it?

Lela~ “It seems everyone is obsessed with The Straight A skirt, it is so simple but the buyers said Mother was the only denim line with that silhouette. Yes, we are repeating for fall in some beautiful soft new washes.”

D~ What are some of the denim trends that you’re most excited to feature for fall 2011?

Tim~ “Adding pop—shiny saturated pop. Also elaboration on lengths—dropping waists and raising inseams, really exploring ways to elongate the ­figure.”

Mother will be in major department stores, as well as boutiques Curve New York and Ron Herman LA at the end of this month. Visit MotherDenim.com for more info.

 

as for me… I can’t wait to get my hands on them!!

xx

me

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