Alexandra Del Lago – Cape Quarter Lifestyle Centre, Cape Town

March 3, 2010

Gryphon- New York just arrived…. and its looking HOT!

Filed under: designers — alexandradellago @ 2:58 pm
GRYPHON, New York has just been unpacked this morning and it looks even better than I thought!
Beautiful new trench coats and biker jackets with stunning beaded mini skirts that will see you through winter, spring and summer… Evocative and simple, practical and glam… no one mixes the pretty and rough with as much fun as Gryphon!
the biker jackets is one of my fav! 
So versatile and chic!  
concept
The trench coat is a fashion history icon. The trench gained prominence in the visual language of popular culture – evolving from its initial purpose as a soldier’s protective cloak to become the uniform of film noir anti-heroes and ultimately, a staple of a man or woman’s modern wardrobe. A reinterpretation of the trench is the foundation upon which Gryphon was built. We took the iconic coat and played with fit and form, but always with an eye to practicality. The Gryphon trench is a fashion forward, year round, rain or shine item.

Staying true to our origins, we continue to offer outerwear in both practical, weather protective material as well as in novelty fashion fabrics each season. We’ve since expanded the gryphon world to include what lies beneath the trench. The look of Gryphon is eclectic and irreverent – mixing tough and pretty, hard and soft, tomboy and romantic. Whether it’s the sequin lapel giving a masculine car coat a playful twist or a cluster of chains to anchor a delicate sun dress, gryphon’s signature is in the unexpected detail.

designer bio
Gryphon’s designer, Aimee Cho, is a former Fashion Writer for Vogue Magazine, where she worked for 6 years. While Cho was still at Vogue, a brainstorming meeting about the essential building blocks of a modern wardrobe prompted an idea for a business. She realized that of the foundation pieces discussed – a tee-shirt, a cashmere knit, a tailored pantsuit, great fitting jeans, a city tote and a chic trench coat – numerous resources exist for all categories at a wide range of pricepoints except for the trench. The romantic yet strong image of the origins of the trench coat – the brave soldier protected from the elements – appealed to Cho. A vision for a brand began to emerge and Gryphon New York was born.

I love the metal chain coat!

Celebs who wear Gryphon..

Halle Berry in a metallic Gryphon Coat

Beyonce’ in and at Gryphon , NY

and Lindsy Lohan too…

Come have look… very, very limited stock!!

xx

me

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